All Episodes
Episodes
7 Reasons You Need A YouTube Podcast Now
My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and...
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From Unknown to Iconic: The Marketing Journey of Revel 77 Coffee
In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in...
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Start Your 1-Person Business Now
This week, I'm laying some groundwork for an upcoming series about building your own 1-person business. A 1-person business isn't new territory for me - I ran a successful one for many years before I started building...
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Personal Brand: Are You More Than Your Niche?
In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma...
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Copywriting Q&A With Ray
This week is another Q&A with Ray episode where I offer my answers to these questions: How do I get more people to open my emails? Can I use copywriting on social media without seeming sleazy? Are old-school...
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Change Your Thinking & Create Magic
In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating...
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The AI-Powered Secrets of a Million-Dollar Copywriter
In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning...
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Connecting to the Pain
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system...
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How to Spill Your Guts: A Conversation With My Collaborator
This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio...
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Rebuilding Life from Rock Bottom
I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get...
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A Glimpse Behind The Scenes
This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less...
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How to Upgrade Your Clients
This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright...
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