All Episodes
Episodes
Connecting to the Pain
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system...
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How to Spill Your Guts: A Conversation With My Collaborator
This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio...
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Rebuilding Life from Rock Bottom
I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get...
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A Glimpse Behind The Scenes
This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less...
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How to Upgrade Your Clients
This week, I have a potentially unpopular answer to a very popular question:Â How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright...
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How Much Is Too Much?
How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about...
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I Am Quitting This
A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... "I have to...
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Will ChatGPT Spell the End for Copywriters?
You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?" I still believe A.I. is an incredible tool - And yes, I'm very...
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I Need Your Help - "Read This or Die"
I'm humbly and blatantly asking for your help in promoting my new book, Read This or Die. This week's podcast explains why I'm so passionate about the book, how it helped save my life, and why I believe it will help...
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The Copywriting Job That Saved My Life
My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I'm in public, or on a Zoom meeting, or on a stage...They are something I share with everyone I meet, whether I want...
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Destiny Calling
Most people are stuck in "The Loop" because somehow they think they're going to get a different result in their life by doing the same thing they've been doing, only doing it harder and faster. The Loop gives no...
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Earn 200x More Money Per Client as a Copywriter
The latest earnings statistics still show an obvious gender bias in Corporate America, but why do we so often see this same phenomenon in the entrepreneurial space? How can women, running their own businesses and...
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