All Episodes
Episodes
Personal Brand: Are You More Than Your Niche?
In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma...
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Copywriting Q&A With Ray
This week is another Q&A with Ray episode where I offer my answers to these questions: How do I get more people to open my emails? Can I use copywriting on social media without seeming sleazy? Are old-school...
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Change Your Thinking & Create Magic
In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating...
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The AI-Powered Secrets of a Million-Dollar Copywriter
In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning...
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Connecting to the Pain
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system...
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How to Spill Your Guts: A Conversation With My Collaborator
This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio...
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Rebuilding Life from Rock Bottom
I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get...
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A Glimpse Behind The Scenes
This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less...
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How to Upgrade Your Clients
This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright...
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How Much Is Too Much?
How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about...
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I Am Quitting This
A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... "I have to...
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Will ChatGPT Spell the End for Copywriters?
You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?" I still believe A.I. is an incredible tool - And yes, I'm very...
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