All Episodes
Episodes
Don't Be Afraid, Be Inspired - The Power of A.I.
OpenAI's ChatGPT software is producing such impressive, original copy, it has many copywriters concerned for their future. I understand the concern, but that doesn't change the fact that it's here, and it's getting...
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How to Clear Your Perspective and Improve Your Life
The entrepreneurial journey is full of highs and lows…and yes, I acknowledge that the same could be said of any job - BUT, it's somehow different when you're running the show. There is potential for higher highs,...
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How to Attract Business in 2023 - And Beyond
Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing. Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it? ...
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Pessimists Are Fools: 5 Reasons Why This Is the Best Time to Be Alive
This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been. Yes, we...
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10 Rules For Rich Writers
This week, I'm covering 10 rules for living a richer life, whether you're a writer or not. A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying...
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5 Common Copywriting Mistakes That Kill Sales Conversions
What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat. There are 5 common...
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Noisy Quitting - Monetize Yourself!
Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your...
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Copywriting Q&A - Round 2
A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A. That episode generated a lot of positive feedback, so this week, we're doing another round of...
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Ray and Sean Spill the Beans
It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased...
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The Power You Need To Succeed
Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get...
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Copywriting Q&A
This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the...
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Quiet Quitting
The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020. So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to...
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