Module 2

Developing the skill required

Module Highlights:

• The 7 habits every highly competent copywriter must develop if they ever have a hope of achieving success. The first four had to do with the fundamentals and the day-to-day routines you need to begin right away.
• Leaning to get out of your “copywriter cave” and leveraging the access to the right kind of people. The final 3 habits are not the easiest for most copywriter because we tend to introverts. But without these somewhat “extroverted” habits, you won’t have as much success as you otherwise could.

Module 3

Setting up your business

Module Highlights:

• The 5 P’s of setting up your copywriting business. These few steps will save you many headaches down the road. It’s best to get them sorted right from the start.
• Creating your business plan. Deciding who you will serve and how you will serve them.
• Planning your finances. We’ll get into important topics like how to save for the big career leap, how to build financial reserves, and what to do about your debt.
• Choosing your business structure. Should you be a sole proprietorship, a partnership, an LLC, an S-corp, or a C-corp?
• Create and register your business name. How to make sure you get the right trademark and domain name for your website.
• Getting the right permits and licenses as well as your accounting system setup. These aren’t the most exciting topics, but you can’t achieve success without them.

Module 4

Assembling your portfolio (even if you don’t have one)

Module Highlights:

• 3 good reasons why you don’t need a portfolio. It’s nice to have a portfolio right from the get-go, but there are ways around this.
• How to get a portfolio when you have no clients. It sounds impossible at first, but it’s not. I’ll show you how many of my best students get started.
• The most powerful piece in your portfolio. Every copywriter needs this. You should put your best efforts forward to create this “most important” piece of copy.
• Laddering your clients. How to help them recognize the value you bring to the table so they’ll pay you the fees you deserve.
• What to do when things go wrong with a client? There are many common client problems every copywriter encounters. But not all copywriters know how to correctly handle these situations. I’ve learned these form long, and sometimes very hard experience.

Module 5

Deciding what to Charge

Module Highlights:

• The one decision you must make far in advance, before you can begin to set prices. If you’re used to a regular 9 to 5, 40-hour a week job, this takes some getting used to.
• My secret formula for deciding exactly what to charge for your services. It takes some “long-term” thinking to figure out how to use this equation. But once you’ve solved it, you’ll quickly eclipse the “monkey-in-front-of-a-typewriter” copywriter existence.

• How to set prices that are fair to you and your client. It all has to do with what I found to be the most “humane” way to have the cost conversation.

• What you should never tell your clients. It involves never publishing your rates, never supplying a schedule of your fees even when asked, and two ways to never price your work. You’ll thank me later.

Module 6

Filling Your Customer Pipeline

Module Highlights:

The one thing you must have in place which will prevent “feast or famine syndrome” from ever punching you in the gut again.

• The one thing you must have in place from the very start of your copywriting business. It will prevent “feast or famine syndrome” from ever punching you in the gut again.
• How to never－ever－have to “chase” clients down to get their business. The definitive solution you must apply if you want clients chasing after you instead.
• 7 “client attraction magnets” that work like a charm. Without them, you’ll repel potential clients like stink on a skunk. They’ll sniff you out a mile away!
• How to employ the “5 Deadly Weapons of Mass Persuasion.” They are not deadly in the sense of doing harm to others. Rather, when you learn to use them properly, life as you knew it will burst into flames and you will rise triumphant from the ashes.
• The Edwards Revenue Rectangle. How to use it, when to use it, and what it can do to fill your bank account to bursting!

Module 7

Constructing Your Unique Brand Identity

Module Highlights:

• The real truth about personal branding. This may shock you, but it’s the best way to stand out in a crowd of wannabe influencers.
• The quality most beginners possess and veterans have lost. Even if veterans once had this quality in spades, their years of experience and resultant complacency robs them of its benefits. It almost always spells trouble for even some of the most famous veterans.
• Why staying “on brand” is dead wrong. Just because many of the popular branding gurus quote this as the “gospel truth” of branding, doesn’t mean it’s right.
• How to easily overtake your competitors. Even if they’re more seasoned, more secure, more renowned, more praised, and more proven as copywriting experts.
• The Triangle of Trust. How to make your quirks and flaws work in your favor.
• Which social media platforms you should focus on. What you should spend your time doing on these platforms and which platforms to ignore entirely.

Module 8

Scaling Your Writing Business

Module Highlights:

What it means to scale, and what it does not mean.

• My definition of truly “scaling” your business. It’s not what most people think at first glance.
• The most important decision you'll ever make about your business. You can make it today. In fact, you must, or risk building your ladder of success only to find out too late it’s leaning against the wrong wall.
• Three ways you should never attempt to scale your business. Even though some experts swear by these methods, they can quickly turn disastrous if you’re not careful.
• The right way to scale a copywriting business. It’s quick, it’s effective, and all it takes is a little know-how and gumption to follow through.
• How to disconnect from the “Middle Class Doom Loop” once and for all. It’s the ultimate copywriter’s exit from the rate race. You’ll never trade hours for dollars again!

I could easily charge $3,000 for this training.

But I want this to be affordable because I know that even though you’re very serious about building your business, you may not be in a position to invest $3,000.

Or maybe you are in a position to do so, but you’re  just not ready (yet) to invest at that level in your career, or your business.

I respect that. And thus, I’m making this program affordable.

Eventually, the retail price will be $1,497.

But I’m not going to charge you that either!

You can get the complete “Profitable Copywriting Business” training program today for 1 payment of $597, or 4 payments of $179.

What These Secrets Have Done For Some Of My Students.

I want to tell you about 3 students of mine who’ve put these secrets to work in their own copywriting businesses.

Mike Kim, was working a corporate job in New York City. He hated it and was looking for a way out.

He began taking my courses and eventually worked with me as an apprentice copywriter.

Now, Mike has a very successful freelance copywriting and marketing consultation business.

He is the host of the #1 Apple Podcast on personal branding.

He’s been a guest speaker at several high-profile online marketing seminars including Social Media Marketing World 2019.

And recently, Mike was hired to be in charge of marketing for the John Maxwell team.

He’s a true superstar!

Sara Anna Powers was a full-time litigation attorney.

After working with me, she began building her own copywriting practice which quickly grew to over 6-figures as a “side hustle.”

She continued to grow her copywriting side business until she eclipsed her salary as an attorney.

She made the switch from lawyer to full-time copywriter and never looked back!

Now she hosts a successful podcast, she coaches business women all throughout the United States, and she’s beginning to speak at various marketing seminars.

She’s an inspiration to many, including me!

Beth Schmiesel is one of my most recent Certified Copywriters.

She was a struggling blogger who was nervous to monetize her growing audience.

After taking some of my courses, she decided to become a Certified Copywriter.

She went all-in and dedicated herself to learning, growing, and applying everything she learned.

After a few months, she began adding some freelance copywriting clients to her marketing day-job.

She began applying for full-time copywriting positions and was recently hired by none other than the Harmon Brothers… the company that makes those amazing video ads for Squatty Potty, Poo Pourri, Chatbooks, and many others.

Now she’s making a great full-time income doing work she loves as a writer, and doing it mostly from home!

What Are Your Options?

If you want to start, run, and grow your own profitable copywriting business, you can...

• Do what I did and invest over $375,000 and nearly 2 decades to figure it all out by attending seminars and hiring expensive coaches.
• Try going it alone… get all the books on Amazon about copywriting... and try to weave together enough knowledge from varying sources... many of whom only write in “theory” having never built their own successful writing practice.
• Or, you can invest a small amount in yourself… less than most monthly mortgage payments… and get all of my best “insider” copywriting business-building secrets for only $597, or 4 payments of $179.

The cost of doing nothing is even higher!

• You can keep struggling to get clients and miss out on the extra 4 or even 5-figures of income a month. That could total as much as $100,000 a year or more you’re missing out on.
• You can keep dealing with the nagging “feast or famine syndrome” most freelance service providers suffer from. Living from paycheck to paycheck is one thing. But having a spotty flow of new business is even harder because you never know what next month is going to look like.
• You can continue to be confused by listening to “too many” gurus who all say they have the answers to your problems despite their conflicting schemes. It’s easy to get pulled in by all the hype of online marketers. Many are incredibly persuasive on the front end and disappointingly unhelpful after they take your money.
• You can continue feeling afraid, as if you should have made much more progress by now. This kind of fear is incredibly toxic because it comes served with a steaming pile of shame and guilt. Don’t let this happen to you!

Or, you can make a decision right now, today, right here, to end all this frustration.

Here’s what I’ll do for you...

To help ease your way into this, I want to invite you to take advantage of...