All Episodes
Episodes
About Those Pesky "Gurus"
Things got all stirred up here in Ray-land this past week, what with my post about the "gurus". In today's podcast I talk about what that was really all about… As always, if you have feedback or suggestions I'd really...
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Ray Edwards Small Business Marketing Podcast Episode 6 – More Bigger Thinking
Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive. So in today's podcast, I address some of the biggest questions that keep cropping up. Two main topics today: 1. A...
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Ray Edwards Small Business Marketing Podcast Episode 5 – How To Think Bigger
Don't you think it's time you started getting the most out of life? Out of your business? So do I. And today's podcast is about how to do just that! Two main topics today: How to solve any marketing problem How to...
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Ray Edwards Small Business Marketing Podcast Episode 4 – BS Lies That Hold You Back
It's another "On The Road" Edition of the show… recorded "live" in the Copywriting Motorhome somewhere in the hills of South Carolina. Today we talk about the "BS Lies That Hold You Back", "Loser's Limp", and my...
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Ray Edwards Small Business Marketing Podcast Episode 3 – Product Launches and More
This is the "On The Road" Edition of the show… recorded "live" in a coffee shop. Wow. Hey it just goes to show you: imperfect action beats perfect contemplation, every time. For those who are interested, here's the...
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Ray Edwards Small Business Marketing Podcast in iTunes
The Story: Brand new Ray Edwards Show podcast — all about marketing and productivity. The Point: Getting the podcast off the ground, despite being on the road in the RV and despite slightly crappy audio. We've got two...
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Quit Working So Hard So You Can Get More Done
Most of us work too hard to really get anything done. There are many studies that demonstrate that multimillion dollar CEOs spend less than 30 minutes per day doing the work they're actually paid to do. Why is this?...
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Guarantees Increase Sales
The Question: Do I really need a guarantee on my website? The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you. Three Things To Consider When Creating Your...
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How To Take Online Payments
The Question: How do I take online payments? The Answer: There are lots of options, including a very simple way to take online payments. Three Ways To Take Online Payments: 1. Use Clickbank (for digital products). 2....
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Get Started Testing Your Copy
The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working...
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When Your Marketing Doesn't Work…
The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales...
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