All Episodes
Episodes
#082: How To Create Lead Magnets [Podcast]
It's harder than ever to get people to share their email address. Nobody wants more spam in their inbox. What's a marketer to do? The solution to the problem is surprisingly simple, and increasingly difficult. But...
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#081: How to Market With Testimonials [Podcast]
We all know we should be using testimonials to help sell our products and services. But there's another, less obvious use that can boost your bottom line. This week's episode, I'll explain how you can actually make...
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#080: "Beyond the To-do List", An Interview With Erik J. Fisher [Podcast]
Productivity is about more than the right day planner, a particular methodology, and certainly more than having a good "to do list". In today's episode, I interview one of my favorite podcast hosts, Erik J. Fisher of...
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#079: How To Start Your Own Mastermind Group [Podcast]
What is the one secret that can accelerate the growth of your business, and every other area of your life? I believe it is the crucible of companionship. This weeks episode is all about how to create your own...
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#078: How To Get Big Ideas On Demand [Podcast]
The pressure is on. You need to come up with big ideas for a client, or for your own business, or just to get yourself out of a problem. But being under the gun for a big idea is just the kind of environment that...
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#077: Why You Should Use "Value Creation Marketing" [Podcast]
Would you like to know the marketing concept that will attract the most buyers, for the least cost, in the shortest period of time? Today's show is all about something I call "Value Creation Marketing". Reasons to...
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#076: Why You Don't Do What You Know [Podcast]
You've heard it before. The problem that holds you back is not lack of information. You already know what to do – but you don't do what you know. The question is why you don't do what you know? And that is what I'll...
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#075: You Have Permission to Prosper [Podcast]
I had two conversations this week that prompted the topic of today's podcast. One had to do with weird Christian views about money, and the other had to do with a question about the business mission of my company....
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#074: 5 Reasons Why I Still Attend Seminars [Podcast]
Why do I still invest the time and money to attend seminars, even though many people would think I don't have to? I have at least five good reasons why, and in this episode I will share them with you. Announcements:...
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#073: How To Get More Blog Traffic [Podcast]
For many bloggers, it's the number one topic of discussion: how to get more traffic to your blog. Having a bigger number of visitors doesn't necessarily mean you have a more profitable business, but let's face it; we...
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#072: How To Create Content That Sells [Podcast]
It's all the rage: "content marketing". But if you think just giving away lots of great content for free is going to make you money, you haven't thought the matter through. Chances are you're making one of the three...
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#071: How To Get Clarity And Focus [Podcast]
Over the last few weeks, I've had the opportunity to talk on the phone with a number of consulting clients. I was startled to hear virtually the same phrase come out of each of their mouths: "I need clarity on what...
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