All Episodes
Episodes
A Year's Income... In a Day? (Anita Anello with Ray Edwards)
I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income. How did she do it? One of the...
View Episode
5 Keys To Your Business Miracle
Some businesses seem to be stuck on the Struggle Bus. They putter along as far as they can go until...Poof. The ride is over. The business is no more. Why is this? How can it be so easy for some and seemingly...
View Episode
She Went From Teacher to Copywriter
I've certified many copywriters who hold degrees in professions not associated with writing – Physicians, attorneys, engineers... In fact, I've had relatively few students with any professional writing experience. If...
View Episode
How to Have More Money, Margin, and Meaning in Your Life
Who are you, and why are you here? That's the question my podcast guest, Graham Cochrane, is helping us answer today. "Most of us," Says Graham, "are living a life crafted by other people: family, social media,...
View Episode
He Makes $1,500 per Hour Using A.I.
Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists. "Why would someone pay me when they can just ask an AI to generate...
View Episode
7 Moves to Make Now
Economic "Tough Times" are here, but not yet fully here. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough economic times before...Me. This...
View Episode
Writing as Sacred Work
I want to talk to you about the incredible power of writing. The power of storytelling. And how it can help you connect with your divine purpose. Yes, even if the writing you do is marketing or sales copy. That's...
View Episode
14 Days Unplugged
Let me preface this by acknowledging that most people (myself included) cannot instantly, and completely "disconnect" for two weeks. In my case, I had a full two years of notice, and it still wasn't easy. Back in...
View Episode
Writer's Rewind: 5 Common Copywriting Mistakes That Kill Sales Conversions
This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should. There's a reason it isn't converting, and most likely, it's one (or more) of...
View Episode
The Most Important Skill For Any Business
This is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week's episode, why copy itself is so fundamentally important to the...
View Episode
Why Your Copy Fails - P.A.S.T.O.R. Review
This week's podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it's not ONLY sales pages and emails). If you can write effective sales copy, you can literally write your...
View Episode
How to Un-Stress Your Business - with Stu McLaren
Who else wants to reduce your financial stress and create a stable source of income from your business? This is the way: shift to a membership-based business model. I know what you might be thinking: "Geez, Uncle Ray…...
View Episode