We’ve all heard the stories...

The marketing “guru” who did ONE launch and made six figures. 

The business whiz who used their TOP SECRET template and 10X’d their business.

But here’s the thing. There are a lot of so-called “experts” who had a big break and NEVER did it again. (And the ONE “formula” they’re selling now lost traction or doesn’t work for every business, especially if it’s missing this KEY ingredient.)

The REAL Secret To Rapid Business Growth And Repeatable Success Lies In Mastering The Skill Of COPYWRITING — And Writing Powerful, Persuasive Copy Packed With Genuine Empathy.

From: Ray Edwards

49° North Latitude

If some of the marketing “tactics” and “techniques” you’ve tried gave you less-than-stellar results, you’re not alone.

While there are certainly experts out there who can teach you what you need to know to succeed in business...

There are also plenty of “coaches” and “gurus” who claim you just need to do X, and your business will take off, virtually overnight.

But these methods don’t always work.

And there’s a good chance the time and money you’ve spent sifting through these “tactics” and getting your business to grow is overwhelming, frustrating, and has taken up MANY more hours, weeks, or months than you anticipated.

It’s exactly the opposite of the freedom you pictured when you started.

But with all the noise out there, how can you know what advice to listen to, and which methods are repeatable and scalable?

I believe the secret to boosting your sales and your business boils down to one KEY ingredient.

(And the experts who are helping launch the MOST successful businesses include THIS in their strategy…)

If you want to grow your business and enjoy the benefits of stability and income for the long haul, there is a CRITICAL building block you need to master that is not a one-off tactic or technique.

It’s copywriting, of course.

More specifically… copywriting that’s packed with genuine VALUE, EMPATHY, and CONNECTION.

And it goes far beyond a few “copy tactics.” 

When you learn how to write this type of copy, you’ll be able to demonstrate your integrity and expertise and encourage buyers to spend their hard-earned money with you. Because they see you as a safe, trusted, and secure investment.

And it’s the key to making ALL of your sales pages, websites, Facebook posts, and emails much MORE effective, no matter what your strategy or funnel looks like!

Before I show you exactly how you can master this type of copy, apply it to all of your communication, and see explosive growth in your business as a result...

Let me tell you what this type of copywriting did for my friend and student Dr. Douglas Pew.

From Stuck in Debt to Writing His Own Paycheck

When I first met Doug, he was a stressed-out, struggling composer, conductor, and former professor of music trying and failing to crawl out from under a mountain of debt. 

All this frustration weighed on him constantly, wrecking his health and self-esteem.

He’d caught the online marketing bug but was spinning his wheels and not getting the traction he needed to start pulling himself out of his challenging financial situation.

As he began using my 6-letter persuasion formula in his music business, his wife’s MLM business, and the eCommerce job he was working at, he was floored by the results.

His wife’s sales quadrupled within 2 months and they’ve earned 3 consecutive all-expense-paid international trips…

He launched new programs in his music business that, at their height, converted at over 60%...

And he began selling over a thousand units per day in his eCommerce job—over 5x their previous daily average.

Now, he runs a 6-figure writing practice charging top dollar to help his clients launch their products and services.

Yes, he worked hard…

But he was working just as hard before with far less to show for it.

What made all the difference?

It was changing the way he communicated with his audiences, through powerful, effective, and genuine copy.

Perhaps you already know that copywriting is a key part of your business success...

You may have even invested quite a bit of time and money into the copy strategy on your websites, sales pages, emails, and more.

And while there are LOTS of people online with programs and courses and memberships teaching copywriting tactics, passive income, launches, funnels, and more...

They all have different formulas for success.

So which of all of these formulas really works?

If you’ve asked yourself this question before, I’m sorry to be the one to tell you, but…

Don’t get me wrong.

Many experts out there are sharing real business strategies, and they absolutely can help you grow your business.

And your chances of producing long-term success with just one of these “tactics” or “formulas” is about as likely as catching lightning in a bottle.
But there are also “programs” that build their entire business on promising lightning-fast success from just ONE tactic or formula… and while it may have worked for them and a handful of other businesses, it just doesn’t work in every case.

There are MANY reasons why most of these “formulas” don’t provide repeatable success over the long-term.

(And the wrong “tactic” could even stop your prospective buyers dead in their tracks and send them running the other way.)

Here’s perhaps the most important one…

Buyers Are More Skeptical Than Ever

And they have good reason to be!

Here’s the thing… not everyone is genuinely honest or has their customers’ best interests in mind. (Shocking, right?)

The truth is, the more time people spend online in today’s marketing-saturated world, the more their B.S. meters become OFF THE CHARTS effective at sniffing out the hype artist internet-marketing guru-mongers.

The result is this… even when you DO have your customers’ best interests in mind, your content can cause potential buyers to run away screaming if the “tactics” or strategies you use remind them of some of the ways they’ve been burned in the past.

Unless you can communicate with your prospects and customers in a way that proves they can trust you…

In a way that shows your willingness, ability, and tendency to lead with SERVICE and INTEGRITY instead of SELLING, SELLING, SELLING in your business…

Your chances of producing stable, long-term success and sales are in serious danger.

The 6-part formula I recommend using for all your content, marketing, and advertising cuts away the sleaze, the hype, and the kind of communication that sets your prospects' B.S. meters ringing on high alert.

It completely flips the typical selling scenario on its head and quickly sets you up for long-term success.

It helps your prospects and customers answer this crucial question...

“Why Should I Trust You?”
"Why Should I Spend My Money With You?”

To illustrate, let me tell you about another friend and student of mine, Beth Schmeisl.

When Beth first learned about this 6-part persuasion formula, she was a struggling blogger and part-time employee at a video marketing agency.

Within a year, she went from being a part-time employee... to their go-to copywriter...  to becoming the full-time Marketing Manager.

Not long after that, she used her mastery of the 6-letter persuasion formula to write an employment proposal that wowed the owners of Harmon Brothers—the most successful video ad agency in the nation (Squatty Potty, Poo Pourri, etc.)—and landed her a full-time job as one of their staff copywriters and ad writers.

In both situations, her writing demonstrated her high level of empathy, care, and service. Qualities these companies rely on for their success.

That’s the kind of feeling your prospects need. It’s often the only way of reaching over their high barrier of skepticism.

 There has never been a more important time than NOW to improve your ability to communicate with empathy and integrity.

In fact, it’s the KEY to unlocking your future success!

Learning, applying, and mastering this 6-part formula…

The PASTOR Copywriting Framework^TM… 

And using it to craft every single piece of your communication, marketing, and advertising…

Is the key to gaining customers, growing your sales, and earning lifelong superfans who trust you and keep coming back to purchase again.

And that’s why I’ve built an entire, top-to-bottom, business communication mastery course called…

Copywriting Mastery

 How to Write Words that Sell

The complete, 9-part course gives you everything you need to write genuine, persuasive copy, and improve all of the content and copy you are already using, to get bigger and better results.

The best part… it’s not just full of “copy gimmicks,” but instead this is a complete course that will help you master the type of copy that provides real, repeatable success communicates to buyers that you have their best interests at heart, and builds an audience of loyal customers who buy from you again and again.

The foundation of this mastery course, the PASTOR Copywriting Framework^TM, is where the real magic happens. When applied at every stage of your business communication and advertising, it will turn your words into the "agents of change" your prospects need to become loyal buyers.

And I’m going to give you the outline of this framework below for free...

Though it may seem simple on the surface, its application is universal throughout your business and universally effective at every stage. Why? Because it focuses on what’s REALLY going on inside your prospect's mind and heart. 

And here’s how it works. First, you focus on... 

But the 6-Part PASTOR Copywriting Framework is ONLY 

the beginning of what you’ll receive inside

Copywriting Mastery!

In this all-inclusive Copywriting Mastery program, you will receive 9 weeks of dripped-out course modules covering the details, depths, and proven PASTOR-influenced secrets and the exact steps and templates to apply it to every part of your business…

SESSION 1: The Only Persuasion Formula You’ll Ever Need

Using the PASTOR Copywriting Framework^TM to Sell More by Serving
(Value $997) 

You know as well as I do how much your WORDS can change your prospective buyers’ impression of you (and whether or not they buy from you.) That’s why learning the RIGHT kind of persuasion is so crucial going forward.

In this opening session, you’ll learn to begin applying the inner-workings of my 6-step, 6-letter master persuasion method, the PASTOR Copywriting Framework^TM including these persuasive service methods for maximum success...

• How to sell without sounding cheesy, sleazy, or salesy… and instead serve your prospects, becoming a respected guide whose opinions they seek out and trust.
• The 3 crucial keys to writing copy that outshines your competition, while building the most valuable, long-lasting, gold-plated form of conversion… the genuine trust and loyalty of customers who buy from you again and again.
• What the best, most successful, and most respected marketers do BEFORE they ever try to sell something.
• Why amplifying your reader’s pain is one of the gentlest, most soothing things you can do for them. (HINT: Using stories of desperation helps your reader prevent further pain and gives them hope when presented with the solution you are offering them.)

SESSION 2: Researching Your Market for Maximum Conversions

The PASTOR Research Rubric & Questionnaire^TM & PASTOR Scale for Shepherding Without Sleaze^TM
(Value $997)

Research is the most overlooked, most under-valued, and most important part of the persuasive communication process. Without it, even if you use the PASTOR Copywriting Framework^TM, your words will not reach their full potential for influence and impact. To put it simply, lack of research means you’ll be sending out the wrong message to the wrong people at the wrong time… a recipe for ZERO sales.

In Session 2 we’ll use the all-new PASTOR Research Rubric & Questionnaire^TM and PASTOR Scale for Shepherding Without Sleaze^TM to make sure you conduct your research effectively. 

With these tools at your disposal, you’ll be able to… 

• Write in a way that resonates with your prospect’s core, by seeing and understanding their secret heart and deepest desires.
• Measure the impact your copy will have on your prospects, before you ever hit publish, with a grading scale that ensures you haven’t left any leaks in your persuasion bucket unplugged.
• Constantly improve your sales pages and other copy to get even more conversions, by asking past clients the RIGHT kinds of questions.
• Captivate your audience with the ONE most important, most ensnaring, most potent piece of your advertising you can create, even though it may never appear in its entirety in your copy.

SESSION 3: Writing Your Million-Dollar Sales Page

Expanding the PASTOR Copywriting Framework^TM Into a Complete Sales Message
(Value $997)

With your detailed research in hand, and your increased understanding of your prospect's deepest desires, you’re ready to craft your million-dollar sales letter or sales page.

In session 3, you’ll learn every detail of writing a sales letter that creates cashflow on command, including…

• How to organize and fit together the precise, prioritized building-blocks of a million-dollar sales page.
• A quick and easy method for writing headlines that grab your readers by the eyeballs, pull them into your copy, and get them reading every word on your sales page.
• How to both fascinate your readers and keep them as riveted to your copy as they are to their favorite Netflix binge. (This simple strategy can as much as double your conversions with a technique the best TV scriptwriters have mastered.)
• The 5 best strategies for closing the sale in your copy and how to know which one to choose in each sales letter (or sales page) you write.
• Several quick and easy methods to tap the deep evolutionary reactors in your prospect’s brain and convince them of the truth: that investing in your program is a safe bet and one that will give them the simplest path to freedom from the chains of their struggles.

SESSION 4: PASTOR Email Mastery

Building Trust and Relationships by Crafting Emails Your Customers Can’t Wait to Read and Buy From
(Value $997) 

Without question, the undisputed heavy-weight champion of all sales channels in this internet age is EMAIL. More than social media, video advertising, or any other form of communication, mastering email copywriting can literally open a steady stream of sales in your business.

Which is why we will dive deep into all sorts of email types you MUST put into practice in your business. SO MUCH money gets left on the table simply because these basic, easy-to-write email types are often ignored.

With the lessons, templates, and tutorials in session 4, you’ll be able to put together email sequences literally in a matter of MINUTES and begin experiencing the massive results they create.

After this session, you’ll be able to…

• Stand out in the landfill of email your prospects wade through in their inbox each day, by mastering the art of email subject lines. 
• Avoid the most deadly email copywriting mistakes by inoculating yourself against their sales-crushing venom.
• Maximize profits at every stage of the customer’s journey, with five “can’t-do-without” email sequences.

And much more.

SESSION 5: Copy that Attracts Like Magic on Social Media

Writing Social Media Ads and Posts that Engage and Grab Your Follower’s Attention
(Value $997)  

When it comes to writing copy for social media, there are many twists and turns to watch out for. People are not using social media because they want to be pitched every few seconds, and it completely changes the approach to writing sales copy that converts on these platforms.

In session 5 you’ll discover… 

• The 5 attention angles you can use to ensure each of your posts and ads stand out amongst the content swarm buzzing all around your prospect and dulling their ability to hear what you have to say.
• How to stop your prospect mid-scroll and gain access to the pleasure centers of their brain already on fire in the flow of the social media glow, with a simple adaptation of the PASTOR Copywriting FrameworkTM.
• An ethical “steal-from-the-guru” method for writing blockbuster ads that’s completely legal and gives you the confidence to run test after test until you’ve locked in the highest conversions possible.

SESSION 6: Writing Website Copy That Converts

How to Turn Your Website Visitors Into Buyers
(Value $997) 

Most websites end up being about a little more effective than a brick wall when it comes to turning site visitors into buyers. Inside session 6, website into a wonderland of engagement and lucrative relationship-building.

We’ll work on…

• The best way to craft copy for your home page so you can begin the customer’s journey within seconds of bringing prospects to your website.
• How to delight your site visitors by serving them in the quickest, most effective manner. You’ll become a beacon on the hill and a welcome relief after the “bright-shiny-objects” they’ve been chasing. 

• Using a simple “twist” to apply the PASTOR Copywriting Framework^TM to your About Pages, Bios, and Contact Pages so even these typically boring pages on your site convert visitors into subscribers.
• How to turn even your 404 Error Page into a high converting page your site visitors will thank you for providing.

SESSION 7: Writing the Words that Sell on Video

How to Write High Converting Webinars and Video Sales Letters
(Value $997) 

Webinars and video sales letters (VSLs) are responsible for building some of the hottest companies in online business today. And when used in conjunction with great emails, website copy, and social media advertising, webinars and VSLs can be one of the most important pieces of your profitable business puzzle.

In session 7 you’ll learn… 

• How to write a webinar so appealing to your attendees that they’ll stay to the bitter end and hang on to your every word, just waiting for the opportunity to buy from you.
• What to do differently on the sales letter that follows your webinar - and how to avoid the pitfall that often slashes conversions in half if you’re not careful.
• The intricate differences between a sales letter (or sales page) and a video sales letter and how to combine them for best results.

SESSION 8: Your 6-Figure Product Launch

Using the Full Potential of the PASTOR Copywriting Framework^TM to Plan and Write Your Blockbuster Product Launch
(Value $997) 

To have a successful product launch, you’ll need ALL the different types of advertising and copywriting you’ve learned so far. This lesson is designed to bring all the pieces together and help you plan your most profitable launch yet.

In session 8 we’ll cover…

• Why using psychological triggers as the foundation of your launch story is the glue that holds your prospects' attention from start to finish and leads them to pull out their credit card and buy.
• The 3 most common types of launches and how to build each correctly.
• How to successfully incorporate social media into your launch strategy so your people feel taken care of through the entire process.
• Writing your launch blueprint in a way that guarantees you don’t skip or skim the most potent and profitable parts of the PASTOR Copywriting Framework^TM.

SESSION 9: Building Your Six-Figure Writing Practice

How to Build a Copywriting Business of Your Own Writing Copy for High-Ticket Clients
(Value $997) 

Now that you’ve learned to write all different types of profitable and effective copy, it opens up another highly-lucrative stream of income for you. That’s why in session 9, I’ll show you how to apply what you’ve learned and write copy for high-paying clients.

We’ll discuss… 

• How to plan, start, grow, and scale a new wing of your business that allows you to charge top dollar for helping other business owners experience the power of copywriting mastery.
• Discovering your unique brand identity so you don’t commoditize yourself and force a race to the bottom of the price game.
• How to assemble your copywriting portfolio even if you don’t have one.
• The ins and outs of legal documents and contracts you need to run your copywriting practice.
• The RIGHT way to attract high-paying clients.
• Building your own high-ticket mastermind to bring in even more cash and spread your influence much further.

And a whole lot more!

COURSE WORKBOOK: Your Complete Copywriting Mastery Implementation Guide

Activating These Million-Dollar Methods Immediately in Your Business
(Value $997) 

Throughout the 9 sessions of Copywriting Mastery, you’ll have a complete course workbook to guide you. It is filled with templates, worksheets, brainstorming guides, examples, swipe files, and blueprints to help you conduct your research, write your copy, and successfully launch your products into the marketplace.

This workbook alone is worth the price of admission into Copywriting Mastery because it is the catalyst to turning what you learn into action into cash in the bank.

And if that’s not enough, you’ll also receive an ongoing infusion of practical tools called… 

Not Quite Sure?

I understand. Investing in yourself and your business is a big choice.  I believe once you see what’s inside the program and the results it can get for you and your business, you’ll be confident in your ability to do the work and grow your business like never before.

But I know it’s not for everyone.

That’s why I’d like to give you a grace period of 14 days to try out Copywriting Mastery with NO RISK to you.

If at any time in the first 14 days of the course you feel that Copywriting Mastery isn’t right for you…

All you need to do is send us a message requesting a refund along with your complete workbook pages for the first 3 sessions. When you do, we’ll refund your entire purchase price, no questions asked!

Refund requests will only be accepted in writing at [email protected].

And If That Wasn’t Enough, I’m About To Sweeten The Deal Even More...

If You Decide To Stay After the 14-Day Refund Period,

You’ll Get These 6 Bonuses FREE, As An Outright Gift!

When you enroll in Copywriting Mastery, you’ll also get these 6… count them… SIX valuable bonuses to speed up your progress.

BONUS 1: Monthly Marketing In a Box

Your Monthly Access to What’s Working Now
(Value $3,597)

If you’re struggling to come up with marketing ideas each month and you're desperately scanning your competitor’s ads trying to figure out what to do, this bonus will give you the clarity you’re after, so you can finally relax. 

Each month you’ll receive additional instruction and tools to implement proven, up-to-date strategies and tactics. We’ll deliver these to you in the form of templates, tutorials on how to use the templates, a critique call to help you shape the marketing that months to your specific business, and a Q&A call with me personally. You’ll get access to this as soon as you complete your registration.

Normally, this kind of attention from me and my staff would come at a cost of $297 per month, totaling $3,597 a year. But you get 12 months of Marketing in a Box FREE when you enroll in Copywriting Mastery.

BONUS 2: Your First 1,000 Subscribers

The Beginner’s Guide to Building Your Email List
(Value $997)

Without question, the #1 problem faced by people just getting started is: not having an email list. How do you start from scratch, and build a list of subscribers, so that you actually have someone to sell stuff to? And even if you’re not a beginner, even if you’ve been at this for a while, and you’re enjoying success already… the key to massive growth in your business… you need a bigger list.

By itself, this course costs $997. You get free access for life to this course when you enroll in Copywriting Mastery.

(NOTE: I may choose to never offer this for free again.) I’ll teach you to get your first 1,000 subscribers - in as little as a month - and then how to go beyond that number with a sure, simple method for growing your email list. Recently I added over 13,000 unique new subscribers to my list… I know how to do this!

BONUS 3: Idea to Income in 30 Days or Less

The Beginner’s Guide to Creating Your Own Product
(Value $997)

Another huge problem you may face is having no product to sell. I have good news: creating a product is easy and simple. In this brand-new, never-seen-before, full-fledged course, I will walk you through a systematic process. We will start with an idea, validate that idea (you know your product will sell before you waste any time creating), and then create the product.

While it’s true there are paid services and vendors you can hire to make this go faster, here’s my promise to you: in this course, I will show you how to create a product you can sell for good money (at least $200, perhaps even as much as $1,000)… and we’ll do it using free tools and resources you already have. The only required investment will be your time. You’ll go from idea to income in 30 days or less.

NOTE: This course on its own sells for $997. You get free access for life to this course when you enroll in Copywriting Mastery.

BONUS 4: Two Tickets to Copywriting Academy LIVE, April 7-9, 2021
(Value $794)

The full retail price of each ticket is $397. But when you enroll today in Copywriting Mastery, you get TWO TICKETS for free!

BONUS 5: Copywriting Mastery Community
(Value $997)

To give you EVEN MORE ongoing support as you participate in Copywriting Mastery and progress beyond the initial 9 weeks, you will immediately receive access to our ALL NEW Copywriting Mastery Community. 

BONUS 6: Ray’s $100 Million Dollar Swipe File
(Value $1,497)

One of the best ways to get better at using these persuasive advertising methods is by studying the successful ads that have come before you. Nowhere else can you find a package of my own highly successful sales letters than inside this bonus.

You’ll get access to copy I wrote for some big-time marketers and influencers such as…

• Tony Robbins
• Jack Canfield
• Matt Bacak
• Frank Kern
• Stu McLaren
• Rich Schefren
• Michael Hyatt
• Mark Victor Hansen
• Amy Porterfield
• Jeff Walker

...and others, including some very successful copy I’ve written in my own business!

Studying winning ads like these, many of which brought in many millions of dollars in sales, and some of which are still in use today, will give you some models of successful ads to learn from.

Decision Time!

Will You Unlock The Freedom And Success You Dream About In Your Business?

Or Keep Sifting Through Marketing Tactics That Leave You Searching For The “Next Big Thing?”

Imagine this…

What would life look like if you finally had the freedom you dreamed about?

If you no longer had to work so hard to get sales, build your list, or find the next “tactic” to grow your business.

It could mean more time for family or vacations...

Finally catching up on your health goals (or your sleep)...

Slowing down to enjoy the things that are most important to you in life...

And not WORRYING anymore about where the money is going to come from to pay your expenses.

What if you had copy in place that did the work for you?

Copy that showed customers how valuable your product is and instilled the kind of trust that made them come back and purchase from you again and again.

A boost in your bottom line is a natural result of this SERVICE over SELLING strategy.

And it’s a boost that will bring you a more loyal tribe because they’ll know how much you care about them. 

It doesn’t matter what business you’re in, you need to know the powerful secrets of great copy. 

So, if you’re ready to bring lasting change in your prospect’s and customer’s lives through service, I hope you’ll seriously consider clicking the button below and enrolling in Copywriting Mastery.

What Would Happen In YOUR Business If You Built A Highly-Trusted Brand With Repeatable Success?

From my years of working with all kinds of clients, I've seen firsthand how simply changing the words on a webpage can take a product from failing straight to meteoric success ($10,000,000 and more). Just by changing the words.

Mastering this skill is the best way I know to gain repeatable success in all of your copy, content, and marketing materials.

And I believe there is no other skill as powerful, that will virtually allow you to “write your own paycheck.”

I’m so excited for you to join me inside Copywriting Mastery so you can really take a close look at how you’re communicating with the people who need your help and make the changes that will make a world of difference in your results. 

And you have a full 2 weeks, 14-days to try it out without any risk to you.

It’s YOUR TIME. 

It’s also time for your PROSPECT’S to get the service, the products, and the care they deserve.

And you can give it to them.

I look forward to helping you be the bright beacon of TRUST and EMPATHY your people need.

Just click the button below to enroll now.

But of course, the choice is yours.

To Your Prosperity!

Ray Edwards

P.S. There really are only two ways forward. You can keep to the path you’ve always been on and keep communicating with your people the way you always have. 

Or, you can follow this new path. The path that leads to TRUST, to the right kind of communication your people need turn to you again and again.

The path that will give you repeatable success and allow you to experience the results and freedom in your business you’ve always dreamed of.

It’s never been more crucial to SERVE your people instead of selling, selling, selling. And the magic is, by leading with service, the way the PASTOR Copywriting Framework^TM does so well, the result is a great deal of success for your business and increased loyalty in your customer base.

Which path will you choose?

I hope you’ll choose the RIGHT path.

Choose wisely, my friend. Your future, and the future of your people depend upon it.