From: Ray Edwards

49 Degrees North Latitude

Everything has changed. 

Doing business in the new economy is different than anything we’ve seen before.

Many things that used to work aren’t getting results anymore.

If you’re scrambling to survive in this new business economy…

If you’re looking for the best way to make more money without being one of those sleazy, slimy hype-marketers…

Or, if you’re an experienced marketer and want to increase your number of customers, transactions, and the size of your average sales…

I can help.

Here’s the truth…

In the new economy, the fastest, easiest, and most effective way to build a successful business—whether you’re just starting out or have been in business for a while—is to develop…  

Clear, Persuasive Communication!

The kind that demonstrates your integrity and expertise so prospects will look to you as a safe, trusted, and secure investment.

The kind that demonstrates your integrity and expertise and encourages buyers to spend their hard-earned money with you. Because they see you as a safe, trusted, and secure investment.

Before I explain the simple, 6-letter formula for crafting ALL of your persuasive, empathetic, money-making communication... 

Let me tell you what this formula did for my friend and student Dr. Douglas Pew.

When I first met Doug, he was a stressed out, struggling composer, conductor, and former professor of music trying and failing to crawl out from under a mountain of debt. 

All this frustration weighed on him constantly, wrecking his health and self-esteem.

He’d caught the online marketing bug, but was spinning his wheels and not getting the traction he needed to start pulling himself out of his challenging financial situation.

As he began using this 6-letter persuasion formula in his music business, his wife’s MLM business, and the eCommerce job he was working at, he was floored by the results.

His wife’s sales quadrupled within 2 months and they’ve earned 3 consecutive all-expense-paid international trips…

He launched new programs in his music business that, at their height, converted at over 60%...

And he began selling over a thousand units per day in his eCommerce job—over 5x their previous daily average.

Now, he runs a 6-figure writing practice charging top dollar to help his clients launch their products and services.

Yes, he worked hard…

But he was working just as hard before with far less to show for it.

What made all the difference?

It was his increasing effectiveness in communicating with his audiences.

But here’s the problem…

There are LOTS of gurus online with programs and courses and memberships teaching passive income, launches, communication, funnels, and more.

They all have different frameworks and formulas for success.

But which of all of these formulas really works?

If you’ve asked yourself this question before, I’m sorry to be the one to tell you, but…

“Why Should I Trust You?”
"Why Should I Spend My Money With You?”

To illustrate, let me tell you about another friend and student of mine, Beth Schmeisl.

When Beth first learned about this 6-letter persuasion formula, she was a struggling blogger and part-time employee at a video marketing agency.

Within a year, she went from being a part-time employee... to their go-to copywriter...  to becoming the full-time Marketing Manager.

Not long after that, she used her mastery of the 6-letter persuasion formula to write an employment proposal that wowed the owners of Harmon Brothers—the most successful video ad agency in the nation (Squatty Potty, Poo Pourri, etc.)—and landed her a full-time job as one of their staff copywriters and ad writers.

In both situations, her writing demonstrated her high level of empathy, care, and service. Qualities these companies rely on for their success.

That’s the kind of feeling your prospects need. It’s often the only way of reaching over their high barrier of skepticism.

In this new economy, this much is clear…

There has never been a more important time than NOW to improve your ability to communicate with empathy and integrity.

In fact, it’s the KEY to unlocking your future success!

Learning, applying, and mastering this 6-letter formula…

The PASTOR Copywriting Framework^TM… 

And using it to craft every single piece of your communication, marketing, and advertising…

Is the key to SURVIVING and THRIVING in the new economy. 

And that’s why I’ve built an entire, top-to-bottom, business communication mastery course founded on the PASTOR Copywriting Framework^TM called…

Copywriting Mastery 2020

 How to Write the Words that Sell

The foundation of this mastery course, the PASTOR Copywriting Framework^TM, is where the real magic happens. When applied at every stage of your business communication and advertising, it will turn your words into the agents of change your prospects need to become loyal buyers.

Though it may seem simple on the surface, its application is universal throughout your business and universally effective at every stage. Why? Because it focuses on what’s REALLY going on inside your prospect's mind and heart. 

And here’s how it works. First, you focus on... 

But this is ONLY the beginning of what 

you’ll receive inside Copywriting Mastery 2020!

In this all-inclusive Copywriting Mastery 2020 program, you will not only receive 9 weeks of dripped-out course modules covering the details, depths, and proven PASTOR-influenced secrets…

You’ll also receive an ongoing infusion of practical tools called…

SESSION 1: The Only Persuasion Formula You’ll Ever Need

Using the PASTOR Copywriting Framework^TM to Sell More by Serving
(Value $997) Available August 3rd!

You know as well as I do how much things have changed. That’s why learning the RIGHT kind of persuasion is so crucial going forward.

In this opening session you’ll learn to begin applying the inner-workings of my 6-step, 6-letter master persuasion method, the PASTOR Copywriting Framework^TM including these persuasive service methods for maximum success...

• How to protect your people from the wild-webinar wolves who want nothing more than access their wallets. 
  
• The 3 crucial keys to writing copy that crushes the competition while building ample stores of the most valuable, long-lasting, gold-plated form of conversion… NOT the monetary kind… the kind that changes hearts and souls for the better. 
• What the best, most successful, and most benevolent marketing servants do BEFORE they ever try to sell something.
• The cheesy, mamsy-pamsy truth that, if you can lower yourself to accept, will take you higher than your competition can even fathom.
• Why amplifying your reader’s pain is one of the gentlest, most soothing things you can do for them. (HINT: Using stories of desperation gives your reader hope that the path you’ve laid out before them is the one they can’t NOT take.)

SESSION 2: Researching Your Market for Maximum Conversions

The PASTOR Research Rubric & Questionnaire^TM & PASTOR Scale for Shepherding Without Sleaze^TM
(Value $997) Available August 3rd!

Research is the most overlooked, most under-valued, and most important part of the persuasive communication process. Without it, even if you use the PASTOR Copywriting Framework^TM, your words will not have the influence and impact they could have. You’ll be sending out the wrong message to the wrong people at the wrong time… a recipe for ZERO sales.

In Session 2 we’ll use the all-new PASTOR Research Rubric & Questionnaire^TM and PASTOR Scale for Shepherding Without Sleaze^TM to make sure you conduct your research effectively. 

With these tools at your disposal you’ll discover… 

• How to see and understand your prospect’s secret heart and know how best to weave your words into the tapestry of their deepest desires.
• A grading scale for measuring the impact your copy will have on your prospects, ensuring you haven’t left any leaks in your persuasion bucket unplugged.
• The right kinds of questions to ask when interviewing past clients to shed light on how best to influence future prospects.
• What the ONE most important, most ensnaring, most potent piece of your advertising is, even though it may never appear in its entirety in your copy.

SESSION 3: Writing Your Million-Dollar Sales Page

Expanding the PASTOR Copywriting Framework^TM Into a Complete Sales Message
(Value $997) Available Monday, August 10, 2020

With your detailed and thorough research in hand, your increased understanding of your prospect's “secret heart” prepares you perfectly to craft your million-dollar sales letter or sales page.

In session 3, you’ll learn every detail of writing a sales letter that creates cashflow on command, including…

• How to organize and fit together the precise, prioritized building-blocks of a million-dollar sales letter.
• A quick and easy method for writing headlines that grab your readers by the eyeballs, pull them into your copy, and get them reading every word on your sales page.
• How to both fascinate your readers and keep them as riveted to your copy as they are to their favorite Netflix binge. This simple strategy can as much as double your conversions by using a technique the best TV script writers have mastered.
• The 5 best strategies for closing the sale in your copy and how to know which one to choose in each sales letter.
• Several quick and easy methods to tap the deep evolutionary reactors in your prospect’s brain and convince them of the truth: that investing in your program is a safe bet and one that will give them the simplest path to freedom from the chains of their serious struggles.

SESSION 4: PASTOR Email Mastery

Building Trust and Relationships by Crafting Emails Your Customers Can’t Wait to Read and Buy From
(Value $997) Available Monday, August 24, 2020

Without question, the undisputed heavy-weight champion of all sales channels in this internet age is EMAIL. More than social media, video advertising, or any other form of communication, mastering email copywriting can literally open a steady stream of sales in your business.

Which is why we will dive deep into all sorts of email types you MUST put into practice in your business. SO MUCH money gets left on the table simply because these basic, easy-to-write email types are often ignored.

With the lessons, templates, and tutorials in session 4, you’ll be able to put together email sequences literally in a matter of minutes and begin experiencing the massive results they create.

We’ll discuss…

• The art and science of writing email subject lines that stand out in the landfill of email dumping your prospects wade through in their inbox each day. 
• The most deadly email copywriting mistakes and how to inoculate yourself against their sales-crushing venom.
• 5 “can’t-do-without” email sequences proven to maximize profits at every stage of the customer’s journey.

And much more.

SESSION 5: Copy that Attracts Like Magic on Social Media

Writing Social Media Ads and Posts that Engage and Grab Your Follower’s Attention
(Value $997) Available Monday, August 31, 2020

When it comes to writing copy for social media, there are many twists and turns to watch out for. People are not using social media because they want to be pitched every few seconds, and it completely changes the approach to writing sales copy that converts on these platforms.

In session 5 you’ll discover… 

• The 5 attention angles each of your posts and ads can follow to stand out in the content swarm buzzing all around your prospect and dulling their over-extended mental bandwidth.
• How to adapt the PASTOR Copywriting Framework^TM to stop your prospect mid-scroll and gain access to the pleasure centers of their brain already on fire in the flow of the social media glow.
• A benign “steal-from-the-guru” method for writing blockbuster ads that’s completely legal and gives you the confidence to run test after test until you’ve locked in the highest conversions possible.

SESSION 6: Writing Website Copy That Converts

How to Turn Your Website Visitors Into Buyers
(Value $997) Available Monday, September 7, 2020

Most websites end up being about as effective as a brick wall when it comes to turning site visitors into buyers. Inside session 6, we’ll turn your brick wall of a website into an open door to a wonderland of engagement and lucrative relationship-building.

We’ll work on…

• The best way to craft copy for your home page so you can begin the customer’s journey within seconds of bringing prospects to your website.
• How to delight your site visitors by serving them in the quickest, most effective manner. You’ll become a beacon on the hill to their confused “bright-shiny-object” wanderings. 

• Using a simple “twist” to apply the PASTOR Copywriting Framework^TM to your About Pages, Bios, and Contact Pages so even these typically boring pages on your site convert visitors into subscribers.
• How to turn even your 404 Error Page into a high converting page your site visitors will thank you for providing.

SESSION 7: Writing the Words that Sell on Video

How to Write High Converting Webinars and Video Sales Letters
(Value $997) Available Monday, September 14, 2020

As a common replacement or compliment to the traditional sales letter, webinars and video sales letters (VSLs) are responsible for building some of the hottest companies in online business today. And when used in conjunction with great emails, website copy, and social media advertising, webinars and VSLs can be one of the most important pieces of your profitable business puzzle.

In session 7 you’ll learn… 

• How to write a webinar so appealing to your attendees that they’ll stay to the bitter end and hang on your every word.
• What to do differently on the sales letter that follows your webinar and how to avoid the pitfall that often slashes conversions in half if you’re not careful.
• The intricate differences between a sales letter and a video sales letter and how to combine them for best results.

SESSION 8: Your 6-Figure Product Launch

Using the Full Potential of the PASTOR Copywriting Framework^TM to Plan and Write Your Blockbuster Product Launch
(Value $997) Available Monday, September 21, 2020

All the many types of advertising and copywriting come together in a product launch. With all the different pieces of advertising needed, a successful launch takes careful preparation.

In session 8 we’ll cover…

• Why using psychological triggers as the foundation of your launch story is the glue that holds your prospects' attention from start to finish and leads them directly to the point of no return where they pull out their credit card and buy.
• The 3 most common types of launches and how to build each correctly.
• How to successfully incorporate social media into your launch strategy so your people feel taken care of through the entire process.
• Writing your launch blueprint in a way that guarantees you don’t skip or skim the most potent and profitable parts of the PASTOR Copywriting Framework^TM.

SESSION 9: Building Your Six-Figure Writing Practice

How to Build a Copywriting Business of Your Own Writing Copy for High-Ticket Clients
(Value $997) Available Monday, September 28, 2020

Applying these copywriting methods is the single most effective way of surviving in the new economy. But it can also open up a second income stream just as lucrative, maybe even more so.

That’s why in session 9 we’ll discuss… 

• How to plan, start, grow, and scale a new service wing of your business that allows you to charge top dollar for helping other business owners experience the power of copywriting mastery.
• Discovering your unique brand identity so you don’t commoditize yourself and force a race to the bottom of the price game.
• How to assemble your copywriting portfolio even if you don’t have one.
• The ins and outs of legal documents and contracts you need to run your copywriting practice.
• The RIGHT way to attract high-paying clients.
• How to build your own high-ticket mastermind to bring in even more cash and spread your influence much further.

And a whole lot more!

COURSE WORKBOOK: Your Complete Copywriting Mastery Implementation Guide

Activating These Million-Dollar Methods Immediately in Your Business
(Value $997) Available with the Release of Each Session

Throughout the 9 sessions of Copywriting Mastery 2020, you’ll have a complete course workbook to guide you. It is filled with templates, worksheets, brainstorming guides, examples, swipe files, and blueprints to help you conduct your research, write your copy, and successfully launch your products into the marketplace.

This workbook alone is worth the price of admission into Copywriting Mastery 2020 because it is the catalyst to turning what you learn into action into cash in the bank.

To get access to this treasure trove... 

Not Quite Sure You're Ready for This?

I understand. This type of investment in yourself and your business is a big choice.

That’s why I’d like to give you a grace period of 14 days to try out Copywriting Mastery 2020 with NO RISK to you.

If at any time in the first 14 days of the course you feel that Copywriting Mastery 2020 isn’t right for you…

All you need to do is send us a message requesting a refund along with your complete workbook pages for the first 3 sessions. When you do, we’ll refund your entire purchase price, no questions asked!

To be clear, the very last day you can request a refund is August 17, 2020 at 11:59 p.m. pacific time.

Refund requests will only be accepted in writing at [email protected].

Still Not Sure? Let Me Sweeten the Deal…

If You Decide To Stay After the 14-Day Refund Period,

You’ll Get These 6 Bonuses FREE, As An Outright Gift!

When you enroll in Copywriting Mastery 2020, you’ll also get these 6… count them… SIX valuable bonuses to speed up your progress.

BONUS 1: Monthly Marketing In a Box

Your Monthly Access to What’s Working Now
(Value $3,597)

If you’re struggling to come up with marketing ideas each month and you're desperately scanning your competitor’s ads trying to figure out what to do, this bonus will give you the clarity you’re after, so you can finally relax. 

You’ll receive additional monthly instruction and tools to implement proven, up-to-date strategies and tactics. We’ll deliver these to you each month in the form of templates, tutorials on how to use the templates, a critique call to help you shape the marketing that months to your specific business, and a Q&A call with me personally. You’ll get access to this as soon as you complete your registration.

Normally, this kind of attention from me and my staff would come at a cost of $297 per month, totalling $3,597 a year. But it’s yours FREE when you enroll in Copywriting Mastery 2020.

BONUS 2: Your First 1,000 Subscribers

The Beginner’s Guide to Building Your Email List
(Value $997)

Without question, the #1 problem faced by people just getting started is: not having an email list. How do you start from scratch, and build a list of subscribers, so that you actually have someone to sell stuff to? And even if you’re not a beginner, even if you’ve been at this for a while, and you’re enjoying success already… the key to your growth is… you need a bigger list.

By itself, this course costs $997. You get free access for life to this course when you enroll in Copywriting Mastery 2020.

(NOTE: I may choose to never offer this for free again.) I’ll teach you to get your first 1,000 subscribers (in as little as a month), and then how to go beyond that number. I will show you a sure, simple method for growing your email list. Recently I added over 13,000 unique new subscribers to my list… I know how to do this!

BONUS 3: Idea to Income in 30 Days or Less

The Beginner’s Guide to Creating Your Own Product
(Value $997)

Another huge problem you may face is having no product to sell. I have good news: creating a product is easy and simple. In this brand-new, never-seen-before, full-fledged course, I will walk you through a systematic process. We will start with an idea, validate that idea (to make sure you’re not wasting your time), and then create the product.

While it’s true there are paid services and vendors you can hire to make this go faster, here’s my promise to you: in this course, I will show you how to create a product you can sell for good money (at least $200, perhaps even as much as $1,000)… and we’ll do it using free tools and resources you already have. The only required investment will be your time. You’ll go from idea to income in 30 days or less.

NOTE: this course on its own sells for $997. You get free access for life to this course when you enroll in Copywriting Mastery 2020.

BONUS 4: Two Tickets to Copywriting Mastery 2020 LIVE, February 2021
(Value $794)

The all new Copywriting Mastery LIVE Virtual Event is coming soon, this coming February 2021. With additional live group training sessions, guest speakers, and much more, this event will be one for the books. 

The full retail price of each ticket is $397. But when you enroll today in Copywriting Master 2020, you get TWO TICKETS for free!

BONUS 5: Copywriting Mastery 2020 Community & Master Coaches
(Value $2,997)

To give you EVEN MORE ongoing support as you participate in Copywriting Mastery 2020 and progress beyond the initial 9 weeks, you will immediately receive access to our ALL NEW Copywriting Mastery 2020 Community inside the Kajabi course area. 

Not only will you have access to your colleagues and be able to share your work, but you’ll also have ongoing support and access to our staff of Master Copywriting Coaches. You can ask them questions, show them your work, and get help throughout the year. 

Similar access to our staff of Master Copywriting Coaches in other programs of ours comes with a price tag of $297 per month. But as a member of Copywriting Mastery 2020, you get this for FREE!

BONUS 6: Ray’s $100 Million Dollar Swipe File
(Value $1,497)

One of the best ways to get better at using these persuasive advertising methods is by studying the successful ads that have come before you. Nowhere else can you find a package of my own highly successful sales letters than inside this bonus.

You’ll get access to copy I wrote for some big-time marketers and influencers such as…

• Tony Robbins
• Jack Canfield
• Matt Bacak
• Frank Kern
• Stu McLaren
• Rich Schefren
• Michael Hyatt
• Mark Victor Hansen
• Amy Porterfield
• Jeff Walker

...and others, including some very successful copy I’ve written in my own business!

Studying winning ads like these, many of which brought in many millions of dollars in sales, and some of which are still in use today, will give you some models of successful ads to learn from.

Decision Time!

Will You Just Barely Survive? Or Will You THRIVE?

Will the world, and will business ever go back to the way they were before?

Some things might.

But a clear dividing line has been drawn in the sand.

From now on there will be “before COVID” and “after COVID.”

And the jolt we’ve all gone through has changed how people think about spending money.

Using the methods for selling that worked “before COVID” often won’t work at all anymore. Too much has changed.

It’s not enough to just rethink how you communicate with your audience. 

If you really want to THRIVE in the new economy, you need an entirely NEW approach.

That’s why I’m so excited about helping you STOP SELLING and START SERVING! 

The PASTOR Copywriting Framework^TM—and its ability to bring about real change and belief-shifting in your prospects—allows you to serve your prospects and customers in an elevated, more empathetic, more trusted way.

A boost in your bottom line is a natural result of this SERVICE over SELLING strategy.

And it’s a boost that will bring you a more loyal tribe because they’ll know how much you care about them. 

So, if you’re ready to bring lasting change in your prospect’s and customer’s lives through service, I hope you’ll seriously consider clicking the button below and enrolling in Copywriting Mastery 2020.

This Offer Closes on July 27, 2020 at 11:59 p.m. pacific time.

Who Can Your People Safely Trust?
How Can You Prove To Them They Can Trust You?

Here’s why these questions matter…

Think about where you’ll be a year from now.

What condition will the world be in? What condition will your business be in?

The truth is, nobody really knows. We can’t see what’s coming.

But if 2020 has taught us anything, it’s that the unexpected can happen with a vengeance!

How will you emerge from all of this?

What do your people need most right now?

One thing’s for sure, they need someone they can TRUST!

TRUST is the most valuable asset in business right now.

Will the methods of communication you’ve always used be enough to help your prospects feel safe doing business with you?

Or will your words set off their highly attuned, cynical, and paranoid B.S. meters?

I’m so excited for you to join me inside Copywriting Mastery 2020 so you can really take a close look at how you’re communicating with the people who need your help. 

And you have a full 2 weeks, 14-days to try it out without any risk to you.

It’s YOUR TIME. 

It’s your PROSPECT’S time to get the service, the products, and the safety they deserve.

And you can give it to them.

I look forward to helping you be the bright beacon of HOPE and TRUST your people need.

Just click the button below to enroll now.

But of course, the choice is yours.

To Your Prosperity In The New Economy!

Ray Edwards

P.S. There really are only two ways forward. You can keep to the path you’ve always been on and keep communicating with your people the way you always haved. 

Or, you can follow this new path. The path that leads to TRUST, to the right kind of communication your people need to feel SAFE, to feel SECURE, to feel SURE that you are the person and the business that will take care of them.

It’s never been more crucial to SERVE your people instead of selling, selling, selling. And the magic is, by leading with service, the way the PASTOR Copywriting Framework^TM does so well, the result is a great deal of success for your business and increased loyalty in your customer base.

Which path will you choose?

I hope you’ll choose the RIGHT path.

Choose wisely, my friend. Your future, and the future of your people depend upon it.