Write Your Own Sales Copy.

Save Money. Save Time.

And Make More Sales.

When you BECOME YOUR OWN COPYWRITER using our unique “learn as you launch” method, you will:

  • Get my help ... and the help of my Certified Copy Coaches (we’ll be there with you LIVE, every step of the way).
  • Our “lesson plan” is simple ... we work on all the copy you need to launch and sell your offer (in the right order, step-by-step).
  • You get the templates … the very same ones I created for my own copywriting projects (for selling my own stuff) and for our Client Projects. Battle-tested, road-ready, conversion copy that will close more sales for you.
  • Get your copy critiqued and red-lined ... so you can revise and rewrite through multiple drafts until that copy of yours is a well-oiled selling machine.
  • Receive Copywriting Coaching from me (Ray Edwards) .. from my Certified Copy Coaches, and/or your fellow Cohort Members every step of the way.
  • SAVE MONEY - instead of paying TEN TIMES as much for an expensive copywriter (who may or may not deliver copy that actually sells … who may or may not be available for revisions … and who may or may not even deliver your finished copy by the deadline!)
  • SAVE TIME - instead of playing a never-ending game of “back and forth” with a flakey writer you don't know (and who is untested), write the dang copy YOURSELF, when you need it! 
  • ELIMINATE the nail-biting, stomach-churning ANXIETY ... of waiting on a flakey freelancer, wondering when (if ever) you’ll get your requested copy or revisions!
  • MAKE MORE SALES … whenever you want. Because you’ll be your own best copywriter (and you’re always available and always your own #1 priority) … even at the last minute, and at no extra cost!
Yes! Count me in for Be Your Own Launch Copywriter!

Launching Can Be Scary

Even though thousands of people (more than ever!) will attempt to launch a product, service, course, or membership for sale online this year, very few will succeed.

Some people will enjoy a few sales, and perhaps “break even” on the money they invested in their launch. A few others may actually make a small profit. 

But many will not even make back their initial investment (especially when you factor in all the time they spent trying to get their business going).

Maybe it’s even happened to you already. You’ve attempted to promote your product or service, but you end up with very few sales. 

Maybe you even put in the time and expense to take a course, write a mountain of launch copy, host a webinar, run paid ads, or set up an elaborate sales funnel, but the time and money you spent on these strategies just didn’t pay off the way you hoped it would.

Why do even good products and great offers so often just FAIL?

Good Products FAIL Because of BAD COPY.

When your launch doesn’t go as planned, it’s frustrating. It’s humiliating. It’s exhausting. And sometimes it can cause you to question whether you’ll ever have the successful business you hoped for when you started.

Listen, if you’ve ever felt like this, let me just reassure you that you’re not the only one. And let me also tell you that it’s not your fault if you’ve launched in the past and had less-than-stellar results.

You see, 80% of the time when a web page or funnel isn’t converting, it’s a copy problem. And the reason why your past launches haven’t paid off is because most business owners just don’t know enough about writing effective sales copy. 

Think about it: Copy is in absolutely EVERYTHING you do online, from your social media posts to emails, to sales pages, even video scripts, and blog posts.

Even if the business training courses you’ve taken include a copywriting “module” or “bonus,” it’s often a “one-size-fits-all” copy training, and it’s typically not enough to teach the kind of persuasive writing that can knock your audience’s socks off and generate consistent sales online, through all types of media and formats. After all…


If You Had the Best Copywriters in the Business Working for You (Like the Big Companies Do),

Then You'd Have Million-Dollar Launches, too...


Ahh, to be so lucky.

But you don’t have the budget to drop $50,000-$100,000+ on the copy for one launch. You don’t have a highly-trained launch copywriter on your team... You may not even have a team. 

So it’s no wonder that your funnels, webinars, or other launch attempts didn’t result in the 5- or 6-figure launch you wanted - or the 7- and 8-figure launches you dream of. It’s no wonder that everyone else makes it look so easy, while you struggle to get your product or service off the ground.

Until now, that is.

Introducing Be Your Own Product Launch Copywriter – The Cutting-Edge, 6-Week Program that will Fix Your Funnels, Boost Your Launches, and Generate More Cash for Your Business Year after Year


Yes! Count me in for Be Your Own Launch Copywriter!


That's Right, Now You Too Can Gain Access to the Unlimited

Power of Cash-Generating, Persuasive Copywriting...

Even If You Don't Have the Budget to Hire an A-List Writer!


It seems a little hard to believe, doesn’t it? After all, you’ve tried to apply the copywriting templates or techniques you learned in other courses, but you’re not really any better off than before. So it feels like too much to hope for to believe that this ONE course really could be the solution to your sales woes. 

But this course is unlike any you’ve ever tried before. 

That’s because for the first time ever, we’re implementing cutting-edge, cohort-based learning to help you write effective copy for every part of your launch. This LIVE, project-based method will immerse you in highly-effective direct response copywriting, give you individual feedback on the copy you write, allow you to quickly and easily collaborate with other course members, and help you write the best cash-generating copy you’ve ever written — all during the 6-week course. 

LIVE, cohort-based learning is used by highly-effective programs created by Seth Godin in his highly-regarded altMBA and Akimbo Workshop programs, Tiago Forte (founder of Forte Labs and the “Building a Second Brain” course), and many of today's top University programs.

It really is the future of online education, because it works better than any other method out there so you get better results with both learning and implementation of the strategies in the course.

You’ll get access to the program, where you’ll:

  •  Learn the #1 skill that will multiply your sales from every launch you do — and get you better results from every course you’ve ever taken.
  •  Discover the ultimate secret of setting up the sale in your pre-launch copy – connecting with your audience in a way that has them waiting to buy from you — so you don’t even need a hard “pitch” to make sales!
  •  Plus you’ll learn my tried-and-true methods to save time writing all of the copy needed for a highly-successful launch, quicker and easier than you ever thought possible!

I know, these sound like bold claims. But I’ve used these strategies to help dozens of my clients have some of their biggest launches ever, clients like Tony Robbins, Stu McLaren, Jack Canfield, and more.

And I’ve shared these same strategies with countless students, who have applied these methods to successfully scale their launches in less time. And I know these little-known copywriting secrets will work for you too.


Yes! Count me in for Be Your Own Launch Copywriter!

Are YOU Ready to Generate More Cash on Your Next Launch?

Here’s a sneak peek at what you’ll learn when you register for this six-week program now:

  • How to quickly and easily write all the parts of a full-scale launch, without quitting your day job or staying up all night writing!

  •  The secrets top copywriters know about persuasive language that makes your offer irresistible — resulting in buyers who understand the value of your product (and fewer refunds)!
  •  10 common copywriting mistakes almost everyone makes, and the simple fixes that will make your copy stand out and get the result you’re looking for.

  •  A deceptively simple way to increase attendance at pre-launch webinars or trainings!

  • The simple, 5-step strategy to conquer the task of writing a compelling sales page – it’s easier than you think! 
  • How to avoid coming across as salesy or sleazy in all of your copy – never again worry about whether your audience trusts you have their best interests in mind! 

  •  A surefire strategy for overcoming objections before they even come up – you’re gonna love this!

  •  Plus you’ll even learn my favorite methods for writing more copy in less time – you’ll even amaze yourself with this neat little trick!

And much, much more. By the time you’re finished with the six-week Be Your Own Product Launch Copywriter, you’ll know everything you need to know about copy that maximizes your launch results – guaranteed!


Yes! Count me in for Be Your Own Launch Copywriter!

Take a look at what others are saying about my copywriting programs:


Ray is a copywriter in a class of his own. His courses, programs, and masterminds will provide you with the tools for creating a million-dollar-plus business. Ray's programs will truly help you write your worth. - Dr. Fred Jones

I'm thankful to call Ray a mentor and a friend, and he has literally changed my career and my life! He's taught me so much about copywriting, marketing, mindset, running my own freelance business, and serving other people. If you are thinking about taking any of his programs… you need to do it! - Beth Schmeisl

Thanks to Ray, I love working from home as a business coach. I help people develop their brand, improve their list-building strategies, and provide done-for-you copywriting. Thank you, Ray, for all you've done and continue to do to help online entrepreneurs. - Marisa Shadrick

I’m not sure where I’d be without Ray’s influence in my life. Copywriting allows you to get to the core of your message, but the deeper you go, the more you'll find that it’s about how you can improve your clients' lives. And that’s what Ray has done for me. If you are considering any of Ray’s courses, don’t hesitate. If you are concerned about the investment, it’s likely because you are afraid to fail. When you are willing to fail, you’ll be surprised what obstacles you can overcome. - David Mulvaney


If copywriting made such a difference for these folks, just imagine what the immersive learning experience of Be Your Own Product Launch Copywriter can do for YOU!


Want to know exactly what’s inside? Here’s the breakdown, week by week...


Week 1: Preparation

80% of the sale happens before the launch, so it’s important not to skip the Preparation phase. This is where we’ll build a strong brand foundation, check for holes in your existing funnels, and ensure your content and emails are nurturing your audience, building a positive brand presence, and preparing potential customers to BUY.

Week 2: Pre-Launch Content

This week, we’ll grow your impact and authority, and you’ll learn how to write your script for an effective pre-launch opt-in, training, workshop, or webinar. Plus, we’ll cover how to write an opt-in page (or squeeze page) with a high conversion rate.

Week 3: Pre-Launch Emails

  • Building a pre-launch campaign.
  • What to send.
  • Common email formulas or templates.
  • How to batch-write emails.
  • Post-registration emails to ensure people show up and make the most of the materials.

Week 4: The Sales Page - Part One

  • PASTOR Framework Overview
  • The Big Idea
  • Person, Problem, Pain
  • Storytelling

Week 5: The Sales Page - Part Two

  • Building Proof/Gathering Powerful Case Studies
  • Your Offer
  • Overcoming Objections
  • Guarantee
  • Response

Week 6: Launch Emails and Post-Launch

  • How Often to Mail - Building Your Launch Campaign
  • What To Write
  • Common Email Formulas and Templates
  • Writing Angles to Create More Sign-Ups

You get access to all six LIVE class sessions above, taught by myself (Ray Edwards), plus LIFETIME access to participate in future cohorts. 

You'll Also Get:

  • Weekly question and answer sessions after each lesson, so you walk away knowing you understand the materials and can implement them right away.
  • Weekly implementation sessions with your Mentor Group. These Mastermind-style sessions will multiply your results by giving you accountability and feedback instantly as you work through the projects. (This is completely optional, but also one of the magic components of cohort-based learning that increases results and retention).
  • Lifetime access to the Be Your Own Product Launch Copywriter Community, so you’ll have continued support, even after the 6-Week program is done.



Yes! Count me in for Be Your Own Launch Copywriter!

Now, I know you’re excited about finally getting the results you dream of from your launches. But I also know what you’re thinking…

How Much Does It Cost?

If you hired a copywriter for your launch, you’d pay a minimum of $15,000. But at that price point, you might or might not get someone with experience writing effective launch copy.

Many trained copywriters with experience in launch copy are charging $50,000+ for a full launch package.

BUT you’ll pay far less for this course.

Though you’ll get expert copywriting help and feedback as you write each step of your launch, it certainly won’t cost $50,000. It won’t set you back $15,000, or even $7,500. In fact, you’ll only pay a fraction of that price.

Isn’t setting yourself up for a successful launch (and every launch after that)  worth at least $997 to you? 

Of course, it is. And that’s why you need to click here to register now before this round closes at 11:59 PM PST on June 13, 2021, and the introductory price disappears. 

(Price Increase at Midnight PST, June 14, 2021, to $1497.)

Your Satisfaction is Guaranteed!

Go ahead and order Be Your Own Product Launch Copywriter risk-free right now. Use the copywriting strategies. Enjoy the results for a full 14 days. If you’re unsatisfied for any reason – if this course isn’t everything that I say it is, simply send us an email at [email protected] for a full, prompt, and cheerful refund. 

I can’t be any more fair than that, so order now…

Order Now and Lock in the Lowest Price

If you act now your total investment is just $997 – but this special price will go up to $1497 on June 14, 2021! So click the order button below now to get started, because you deserve to maximize your profits on your next launch!

To Your Prosperity,

Ray Edwards

Yes! Count Me In For Be Your Own Product Launch Copywriter!

P.S. Go ahead and look around because you won’t find a better or more affordable way to boost your launch results, and that’s a promise. Register now to get EXACTLY what you need to prep for your next successful launch – because you too can achieve the launch results you’ve been dreaming about!

About Ray Edwards

Ray Edwards is a world-renowned Communications Strategist and Copywriter, the Mastermind behind over $400 million in sales, and teacher to thousands of successful students.

He’s also the author of How to Write Copy That Sells and Permission to Prosper, and creator of “The Copywriting Academy,” the “Certified Direct Response Copywriter Program (CDRC),” and The Ray Edwards Copywriting Agency.

Ray’s clients include New York Times best-selling authors Tony Robbins (author of Awaken the Giant Within and Money: Master the Game, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Yes! Count Me In For Be Your Own Product Launch Copywriter!